Driscoll’s research and development teams use natural breeding methods to create patented varieties. Then our conventional and organic berries are grown on family farms. Finally, Driscoll’s food safety program ensures the wholesomeness of our berries and the safety of our consumers, employees, and independent farmers.

Our experts use natural breeding methods to create our patented varieties. Of course, the first thing we look for is flavor.

We rely on natural cross-pollination techniques to continually improve Driscoll’s berries. We never irradiate or genetically modify our plants.

We naturally breed berry plants to be more resistant to diseases and pests while meeting our quality standards for flavor and appearance. Each year, we study thousands of potential plants to choose the top 1% to farm and sell under the Driscoll’s brand name. It takes five to seven years to produce a seedling that is ready for commercial production. Every season, we flavor-test more than 500 selected varieties from our test plots around the world. Every Driscoll’s berry must be flavorful, attractive, resistant to disease and hardy enough to ship well and arrive fresh at the store.